Coldwell Banker Premier Realty Uses Technology Tools to Reach Next Generation of Agents


LAS VEGAS, CA – October 10, 2011 – (RealEstateRama) — Local broker, Coldwell Banker Premier Realty (CBPR) believes opportunities still abound even in this unique housing market, and is keeping their eye on the future of real estate by attracting the connected, tech savvy agent. According to the National Association of Realtor (NAR), the median age of Realtors® is 56 years old, yet the average age of a first time buyer was 30. Fifty percent of those buyers were first time home buyers. “It’s important to have our sales associates operating on the same playing field as these younger buyers,” says Bob Hamrick, CBPR’s Chairman and CEO. “Real estate is about relationships – with the majority of our business coming from referrals. Technology is simply an extension of that social interaction. This means more electronic than over the phone conversations, and a more collaborative approach with almost instant communication.” A GenX focus is the catalyst behind the company’s newly released careers website,, which has a non-traditional design and is as much about technology and company culture as it is about recruiting. The website offers users not only a free business plan worksheet, copies of the company’s exclusive real estate marketing reports, access to training classes but weekly video sales and marketing tips as well. “Gone are the days of realtors with big hair, white shoes, driving a big Cadillac. Today’s agent must be a business consultant and a reliable resource, able to engage and guide customers throughout the home buying or selling process – using technology while building relationships,” says Hamrick.

Coldwell Banker Premier Realty managers will showcase the company’s technology and new website at the upcoming UNLV Career Services “Fall Marketplace 2011” scheduled for Wednesday, October 12th from 10am to 2pm in the Thomas & Mack Center (TMC) on the UNLV campus. This interactive event allows their target demographic to have hands-on experience with their apps, technology and become acquainted with their unique business culture. This is just one in a series of events planned to engage new and experienced agents. In December, CBPR will host the first “Next Generation Day” which culminates with the Agent Choice Awards event, honoring peer-nominated real estate agents throughout Southern Nevada for their ‘best of the best’ service. A ‘no-appointment’, all day open house allows any recruit or agent to take a “Discover The Difference” tour to learn more about the industry, Coldwell Banker Premier Realty’s culture, technology tools, and to meet the leaders hip team. “Contrary to popular belief, now is an opportune time to start or grow a real estate career,” states Hamrick.

Coldwell Banker national has long since held the bragging rights as the largest and most visited real estate channel on YouTube with over 2.5 million visitors this year. Through their alliances with Internet giants YouTube and Google, Coldwell Banker touts a bevy of applications that map customized search by specific neighborhoods or geographic areas within close proximity of properties. Larger exterior and interior photos of homes are also included, as well as the addition of school information for each property and links to shopping, restaurants, and entertainment listings, and the community as a whole designed specifically for new home buyers, within the iPad, iPhone and Android mobile platform. CBPR’s website users can also register for an on-line self-study program that provides real estate pre-license education needed to obtain a real estate license in Nevada. CBPR’s customized lead capture and back-end contact management system, IQ Office, allows an agent to autom atically send prospective customers, property flyers, real estate market reports, thank you and follow-up eCards and emails.

About Coldwell Banker Premier Realty
Coldwell Banker Premier Realty in Las Vegas is ranked among the nation’s leading brokers in sales and innovation. The company is ranked number 8 out of more than 1,200 Coldwell Banker companies nationwide. CBPR, acquired by Bob and Molly Hamrick in 1998, has three offices in Southern Nevada (Summerlin, Henderson and Centennial Hills) and presently has over 250 agent affiliates. Coldwell Banker Premier Realty has been serving Southern Nevada for over 13 years. Robert (Bob) Hamrick recently served as Broker and Senior Vice President of CityCenter Realty Corporation and is recognized nationwide as an expert on the Las Vegas real estate community.

For more information on CBPR, please call (702) 939-5102, or visit their new career’s website at or the company website at

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